For Mark, we wanted to create a bit of a branded experience for people who read his articles along with improving the way that posts were displayed. We built the site around his posting style and design elements we gathered from Mark’s other projects.
We had a few fun challenges to overcome when creating Mark’s site. The first one we noticed is Mark did not use photos in his post. Photos help engage readers and without them, you need to be aware of having pages that overwhelm readers with text.
1: The first one we noticed is Mark did not use photos in his post. Photos help engage readers and without them, you need to be aware of having pages that overwhelm readers with text. We found a way to alleviate this on his main page by separating posts into individual columns.
2: When you have vertically stacked blog posts, it can be more difficult for your audience to engage with older content. By switching to individual columns, it allowed more posts to be seen. Browsing became a bit more interesting.
3: We wanted to capture a great look for Mark’s Blog. We wanted to keep it simple and easy to navigate. We didn’t need anything else on the site besides posts. We ended up keeping the header and not using a nav bar.
4: Email can be one of the most effective forms of communication. We wanted to put a little emphasis on signups. We not only made the signup design more simple and easier to see, we also put a sticky signup bar on the footer for easy viewing.